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Slipknot To Headline First Ever Rockstar Energy Mayhem Festival
January 30, 2008 42 Comments
Finally, everything is in place for this Summer’s Mayhem Tour. We’re headlining. We’re closing the shows. Get ready for the new way.
This Summer will be about Slipknot. Below is the official “Industry” press release.
MULTIPLATINUM ROCK ACTS SLIPKNOT AND DISTURBED TO TOP THE BILL ON THE FIRST ANNUAL ROCKSTAR ENERGY MAYHEM FESTIVAL
MAYHEM FESTIVAL PRESENTED BY VAN’S WARPED TOUR/ROCKSTAR TASTE OF CHAOS FOUNDERS IN ASSOCIATION WITH LIVE NATION
ROCKSTAR ENERGY DRINK IS THE TITLE SPONSOR
FUSE-TV AND REVOLVER MAGAZINE ANNOUNCED AS MEDIA PARTNERS; JÄGERMEISTER ON BOARD AS STAGE SPONSOR
TOUR TO KICK OFF JULY 9 IN SEATTLE
BURBANK, CA (January 31, 2008) – In what’s sure to be the hottest concert ticket of the summer, multi-platinum rock acts SLIPKNOT and DISTURBED will lead the first-ever ROCKSTAR ENERGY MAYHEM FESTIVAL, a riotous road show packed with some of hard music’s most influential artists and a plethora of the genre’s most exciting young voices. The tour is set to kick off July 9th at the White River Amphitheatre in Seattle and will hit 30 cities in the U.S. and Canada between early July and late August (a full itinerary will be announced in the coming weeks).
Joining Slipknot and Disturbed on the main stage will be DRAGONFORCE and MASTODON. In addition, the tour will have two second stages: one sponsored by JÄGERMEISTER and featuring SEVENDUST, AIRBOURNE, FIVE FINGER DEATH PUNCH, 36 CRAZY FISTS and the JÄGERMEISTER Battle of The Bands Winner. An additional second stage will feature MACHINEHEAD, BLACK TIDE, SUICIDE SILENCE, THE RED CHORD and WALLS OF JERICHO.
“This summer we are truly bringing Mayhem,” says Corey Taylor from SLIPKNOT, who will close each show. “SLIPKNOT is excited to be a part of it, and to be able to bring the new chapter of our history to the masses. We are already working, building and designing a new show. We cannot wait. We cannot lose. Get ready for Mayhem!”
“We’re really looking forward to being on the first Mayhem tour,” adds DISTURBED vocalist David Draiman. “It’s a great lineup, which should set a new standard for rock tours and we’re excited to be a part of it!”
Adds Clown from SLIPKNOT, “The question is, are you ready for things to be real again?”
The Rockstar Energy Mayhem festival brings together the creative team that has founded many music tours including the highly successful Vans Warped Tour and the Worldwide Rockstar Taste of Chaos Tour. Kevin Lyman, John Reese and CAA’s Darryl Eaton have partnered again to bring fans the next great music festival juggernaut, which will be MAYHEM! Following the proven model of utilizing sponsorship to deliver a lower ticket price and an enhanced concert experience the tour organizers have joined forces again with ROCKSTAR ENERGY DRINK as the Title sponsor.
Live Nation is set to promote the festival nationally.
Jason Garner, Live Nation’s CEO of North American Music said, “Kevin, John and Darryl are the undisputed experts in creating fan friendly touring festivals that break new bands. So it’s very exciting for us to be working closely with them to build a new touring brand that can not only be a great attraction for hard music fans, but also a launching pad for new bands as well.”
“We wanted to create a traveling hard music festival that puts the fans first,” says Lyman. “We’re offering attendees an incredible value, one that features great bands, a plethora of music-related activities and a full day of fun at a very reasonable price of entry.”
Adds Reese, “The Vans Warped Tour and Rockstar Taste of Chaos tours have proven that fans will come in droves if you give them quality entertainment at a fair price. The bands on this Festival all kick major ass! We want attendees to go home and say, ‘We can’t wait for next year!’”
In addition to catching their favorite bands live, fans can take part in a number of festival activities, including playing the newest video games, perusing vendors, attending autograph signing sessions and a slew of other interactive activities that will add to the festival experience.
ROCKSTAR ENERGY DRINK will be sampling their products and providing great surprises for attendees. Additional sponsors include Jägermeister, HOT TOPIC and The DiNGSTORE.com (Device Personalization Company).
FUSE Television and Revolver Magazine (who will produce the Official Tour Program) have signed on as official Rockstar Energy Mayhem Festival media partners. Additional sponsors will be announced soon.
“This festival will be our marquee music presentation for years to come,” says Rockstar Energy Drink Marketing Director Mike Kelso. “We at Rockstar are excited to team up with our partners from Rockstar Taste of Chaos to launch an all-out summer tour that will blow you away!”
Adds JÄGERMEISTER Director of Strategic Marketing Rick Zeiler, “Jägermeister has long been looking for a tour like Mayhem. We have this beautiful new million-dollar Jägermeister Mobile Stage and see no better place to roll it out than Mayhem with some of the biggest rock and metal bands in the world. This tour has integrity, value and most importantly…loyalty! Working with Kevin Lyman and John Reese has been great.”
Specific dates, cities and the tour’s Internet pre-sale will be announced in the coming weeks. Fans can go to
www.mayhemfest.com to keep up with details as they are released
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